Research That Powers Tech Marketing and Content
Technology brands need a credible voice of authority. We deliver the research and thought leadership that positions you as a market leader.
TAILORED SOLUTIONS FOR THE TECH SECTOR
Your Research Partner for Insight-Led Content and Strategy
With extensive experience delivering research for leading technology brands, we provide a fully managed, end-to-end service. From research design and fieldwork to insight development and high-impact content creation, we turn data into authoritative marketing assets.
How we deliver insights
We combine rigorous quantitative and qualitative research to generate authoritative content and deliver a complete understanding of your market, brand, and audience.
From large-scale surveys reaching thousands, to in-depth interviews and focus groups, each approach is designed to uncover meaningful insights. The result is robust, evidence-based insight that fuels stronger positioning, more authoritative and effective marketing.
Quantitative surveys
Reach your target audience with closely profiled respondents, delivering robust, statistically significant insight at scale.
In-depth interviews
Explore key themes through detailed conversations, uncovering rich insights and powerful, usable quotes.
Maturity modelling
Understand your business’ position and overall market maturity through structured data models and benchmarking.
Content and design
Turn insight into clear, compelling messaging, brought to life through high-impact content and design.
Ready to elevate your insight and content?
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CUSTOMER TESTIMONIALS
Client Success Stories from Technology Research Projects
The benchmarking study was excellent. It gave impetus to our ‘Sales as a Science’ change programme – which is already yielding tangible benefits. MRA’s research is brilliant. It’s clear and concise – their recommendations are helping us improve what we do. It’s a very effective partnership.
MRA’s research was really valuable in helping us to understand where to position the brand and to develop relevant and compelling propositions.
Results exceeded forecasts. The impact of the project has been unprecedented, providing EH Smith with a growth roadmap for the next 10 years.
You understood our brief, invested considerable effort in a comprehensive proposal, and proposed a strategy that could really help us grow quickly. I’m really proud to be working with MRA.
CASE STUDY
Positioning Akeyless as a Leader in AI Agent Security
Akeyless partnered with MRA Research to develop a research programme designed to power an annual “State of” report and create high-value content across the year. Through credible research with IT security decision makers in the US and UK, the study uncovered the scale of emerging AI agent identity and credential risks, providing Akeyless with a strong evidence base for thought leadership, brand awareness, and demand generation.
Akeyless wanted to strengthen its position as a thought leader in a fast-moving and increasingly complex area of cybersecurity: AI agent identity and access management. The challenge was not simply to create another piece of marketing content, but to develop a credible, research-led programme that would deliver lasting value over time.
The objective was to produce an annual “State of” report backed by robust data, helping Akeyless speak authoritatively about the risks organizations are already facing as AI agents become more widely adopted. At the same time, the research needed to support practical commercial goals, including greater brand visibility, stronger engagement with target audiences, and more effective lead generation.
We designed and delivered a quantitative research programme focused on IT security decision makers in two key markets: the United States and the United Kingdom. In total, the study captured insights from 400 respondents, including 300 in the US and 100 in the UK.
The research was structured to explore how organisations are using AI agents, how identity and access controls are being managed in practice, and where the biggest security vulnerabilities are emerging. The findings were then shaped into a flagship annual “State of” report, with additional outputs planned to maximise value over the course of the year, including a whitepaper, executive summary, webinar, and vertical-specific reports.
This approach ensured the programme delivered more than a single research asset. It created a foundation for sustained content production and ongoing market conversation.
The research showed that AI agent adoption is already mainstream, with 94% of organisations using AI agents. However, governance is struggling to keep pace. 49% said developers regularly bypass IAM controls to keep AI agents operational, while 83% suggested this happens in practice.
The risks are already having real impact. 83% said a single compromised credential could affect multiple major systems, 77% agreed AI agent risk is already present now, and 61% had revoked or rotated credentials due to suspected exposure. On average, organizations reported spending just over $1 million in the last year responding to AI agent identity and credential issues, while 67% suspected AI agents had already accessed data they should not have.
The programme gave Akeyless a credible body of original research that could support a full year of content and campaign activity. It provided a clear, evidence-based narrative around the risks of AI agent identity and credential exposure, helping strengthen Akeyless’ positioning as a trusted voice in the market.
The result was a high-value research asset with practical commercial use: increasing visibility, supporting demand generation, and creating multiple opportunities for audience engagement across formats and channels.
Speak to MRA Research about how targeted technology research can help you improve product adoption and user experience.
ABOUT US
A Trusted Tech Research Partner
We exist because technology companies need more than guesswork to drive marketing and business growth. We combine deep sector expertise with rigorous research to uncover the insights that strengthen positioning and power more effective content and campaigns.
- Experienced in technology sector research
- Research-led content that builds authority
- Helping tech brands stand out
- Translating data into strategic advantage
